FitCheck
Open FitCheck on the App StoreFitCheck is a social app where friends post daily outfits and rate each other anonymously for fun competition.
Date
June - September 2025
Timeline
3 months
Role
Product Designer
Deliverables
Branding
High-Fidelity Wireframes
App Store Screens
Table Of Contents
Problem
As we get older, we naturally drift apart from close friends because of busy schedules. To counter this, we wanted to use social media to solve this problem. However, the traditional social media is filled with:
- •Influencers and not real friends
- •Pressure to look perfect
- •Algorithms which buries the connections with friends
Therefore, fashion became our solution. We wanted a simple way for friends to stay present in each other’s daily lives. It’s not about showing off, its about keeping the friendship alive with one outfit at a time.
Goal
Build a space where:
- •Posting is low pressure and fun
- •Friends feel seen through engagements
- •Create micro interaction sparks
Research & Insights
To understand how people share fashion and connect online, I conducted user interviews with 12 participants aged 17–25, all of whom actively use social platforms like Instagram, BeReal, and Pinterest. I asked about their posting habits, how they interact with friends content, and what prevents them from posting regularly.
A few examples are shown below. This data is important because we wanted FitCheck to feel welcoming and ensure friends can easily post they’re daily outfit without fear of judgement.
Posting shouldn’t feel performative. It should feel fun and low pressure.
Design Experiment #1: Reducing Posting Pressure
To help users feel comfortable posting every day, we introduced posting vibes: Chill, Main, and Prompt. This system reduces the pressure to post a “perfect” fit by giving users permission to share outfits that reflect different moods and levels of effort:
- •Chill: Everyday looks like sweats, gym clothes, or something quick before class
- •Main: The fits you feel proud of and want to show off a little
- •Prompt: A playful nudge for days when you need inspiration or want to try something new
Through interviews and usability testing, we validated this idea. Users felt more comfortable posting and were more motivated to post outfits daily.
Design Experiment #2: Stickers over likes
With FitCheck, our goal was to make friends feel seen using interactions that are personal and expressive. Instead of relying on the traditional ‘like’ or ‘heart’ buttons, we introduced stickers as a way for friends to react to each other’s fits.
These stickers let users express genuine emotions in a playful way. By removing visible counts and numbers, we encouraged a fun, no pressure engagement that felt more like an inside joke between friends rather than a public performance.
When making the stickers, I sketched multiple iterations to explore how reactions could feel positive and expressive, I then refined the final four designs in Adobe Illustrator ensuring that it also aligns with FitChecks visual identity.
Once the core features and visuals were finalized, we combined them into the final design.
Final Design + MVP Iterations
After several rounds of feedback and iteration, the final design focuses on creating a fun way for friends to stay connected through their daily outfits.
High-Fidelity MVP
I built the final design on Figma while highlighting a clean and expressive interface on:
Post:Snap a photo, choose a vibe and share instantly
Feed:See your friends daily outfits
Reactions:Choose stickers to react on friends post
Rating:Friends rate each fit with fun, anonymous stars
Profile & Archive:Visit gallery full of past fits and track consistency
Below are the main MVP screens showing final interfaces.
Results:
FitCheck reached 50+ early users during pilot testing
The next phase will focus on expanding group features, improving reactions, and launching a public beta to collect more user feedback.
Reflection:
This was a summer project built by just two people. I led the UI/UX design, handling everything from user research and wireframing to prototyping and visual design, while my teammate focused on development. Together, we built and tested multiple MVPs to bring FitCheck to life.
One challenge I faced was finding the right users to test the app. We needed friends who actually cared about fashion and staying connected, not just anyone willing to try it. It taught me how important it is to test with people who truly reflect your target audience.
Testing with the wrong users showed how easily my team and I could go off track and lose sight of the app's original purpose. It was a reminder that good design decisions come from testing with the right audience
This experience helped me understand the value of defining clear user criteria early and staying focused on feedback that truly represents our intended users.
